Insights & Strategies
Performance marketing tips, startup breakdowns, and growth strategies for Indian SMBs.
Most Indian small businesses already use WhatsApp every day, but few have set it up as a sales channel. Which product to use, how click-to-WhatsApp ads work, and how to avoid spam bans.
The businesses that win the festive season aren’t spending more — they’re starting earlier and spending in a different shape. A week-by-week Diwali-to-wedding-season plan for Indian SMBs.
Most small business owners in India run Facebook ads the wrong way. They boost a post, spend Rs. 500, get 200 likes and call it marketing. It is not.